Njoroge, Keziah W.2020-07-282020-07-282019-04Keziah W. Njoroge (2019) Influence of reputation management on children of leaders in congress WBN, Kenya: Daystar University school of communication: Thesishttps://repository.daystar.ac.ke/handle/123456789/3179ThesisThe purpose of the study was to establish the structures of the Congress WBN and the expectations of church leaders, and their influence on the reputation management of the children. The study’s objectives were to; establish the formal and informal reputation management structures, determine reputation management expectations leaders in the Congress placed on their children and examine reputation management expectations experienced by children of leaders in the Congress. Convergent parallel mixed method design was adopted, with target population church leaders within the core Kingdom Communities of the Congress WBN Network of churches in Kenya and their children. Purposive sampling technique was used to select a sample size of 46 respondents. Questionnaires and interviews were used in data collection. Quantitative data from the questionnaires was analysed using the Statistical Package for Social Sciences, while qualitative data from the interviews was transcribed, and sorted into different themes depending on the objectives. The study found that at 96%, reputation management structures existed in Life Reformation Centre and more so the informal ones. The study also established that 100% of the parents expected their children to work for the different kingdom businesses (KBs) and felt that the calling of God on their lives was for their children as well. At 99%, the respondents indicated that throughout their lives, they faced the pressure of maintaining a good reputation as children of church leaders. The study concluded that parents were unaware of the pressures they placed on their children and therefore parents need to understand that their children following their footsteps is more of a spiritual platform than it is a biological one. The study recommended that although image and reputation were important elements in the respondents’ families, balance was required to prevent their children from maintaining the image and reputation out of fears or pretence.enReputation managementChildrenCongress WBNThesis