Awili, Miriam A.2024-10-142024-10-142015-06Awili, M. A. (2015). Factors That Influence the Effective Communication of Agricultural Information Among Farmers: The Case of Farmers in South West Kisumu Ward, Kisumu County. Daystar University, School of Communicationhttps://repository.daystar.ac.ke/handle/123456789/5437MASTER OF ARTS in CommunicationThe purpose of the study was to establish the factors that influence effective communication of agricultural information among farmers in South West Kisumu Ward, Kisumu County. The study focused on farmers in South West Kisumu Ward, Kisumu County. The unit of analysis was 3054 households that practised farming in South West Kisumu Ward, Kisumu County. The study utilized a descriptive survey research design. The target population comprised of 3054 households that practised agriculture in South West Kisumu Ward (KNBS, 2013). The study used Fostgate (2012) formula to calculate the sample size of 93 respondents. This study used stratified random sampling. The sample was distributed equally among the three (3) strata of the sub-locations (namely Ojolla, Osiri and Kanyawegi). Based on the findings it is possible to conclude that the choice of media, language barrier, farmers’ attitudes and the socio-demographic characteristics influenced the effectiveness of communicating agricultural information among farmers in the study area. The study recommended that the Ministry of Agriculture, through the relevant contact persons at the community level, should build the capacity of village leaders to enable them effectively disseminate agricultural information. Agricultural agencies working in the study area should empower the women’s groups with agricultural information, given that there are more female farmers than male. The study also recommended that further study should be conducted on the specific kind of agricultural information that small scale farmers need.eneffective communicationfarmerslanguage barriersocio-demographic characteristicsThesis