Kiyeng, Magdaline Jerotich2024-10-112024-10-112018-12Kiyeng, M. J. (2018). The Perception of Marakwet East Sub- County Residents Towards Landslide Risk Communication. Daystar University, School of Communicationhttps://repository.daystar.ac.ke/handle/123456789/5389MASTER OF ARTS in CommunicationThere is increasing concern about the number of people killed by landslides in Marakwet East sub-county. However, there is limited knowledge about how to best communicate with at-risk populations. The objectives of this study were to identify the sources of the risk communication messages received by the residents of Marakwet East Sub-County, to find out the awareness levels of the risk messages communicated to residents and to examine the factors that determine Marakwet East residents’ response to the risk communication messages. This study is based on the cultural theory of risk perception. Understanding public perception of natural hazards is necessary in order to impact risk preparedness. This research used descriptive research design. The research employed a household survey research where a questionnaire was formulated and used to elicit required information from the targeted respondents. The target population of this study was residents of Kaben Sub Location of Embobut Location in Marakwet East. The study findings revealed that despite the ongoing risk communication in Marakwet East Sub- County, the residents in this area are unyielding to move because they have nowhere to relocate to and also since they value their culture and cannot move from their ancestral home. The study also revealed that the government has not helped the residents to deal with the issue of landslides despite the promises made by the government. The study concluded that risk communication must be mutual if it is to be effective and should entail listening to the opinions of residents and understanding their perceptions to landslide risk. The study recommended comprehensive risk communication strategy which will help in effective risk communication through participatory model of risk communication and utilization of mass media such as newspaper, radio and television.enlandslidesMarakwet East sub-countyrisk communicationThesis