Mambo, Maureen Mbaluto2019-09-272019-09-272013-05The Influence of Breastfeeding Campaigns on Working Mothers in Nairobi: A Case Study of Selected Primary Schoolteachers in Embakasi Constituency, By: Maureen Mbaluto - Mambo, Daystar University, 2013.https://repository.daystar.ac.ke/handle/123456789/3004This study was meant to assess the effectiveness of breastfeeding campaigns on working mothers among school teachers in Embakasi, Nairobi County. The study is aimed at fulfilling these objectives, to find out the influence of breastfeeding campaigns on working mothers, to find out the extent of awareness, to find out the challenges on breastfeeding and the influence of breastfeeding campaigns on behavioral and social norms change on the working mother. The study used descriptive survey design and involved 60 respondents between the ages of 25-35 drawn from 10 schools in Embakasi region. Questionnaires were used to collect data. The study findings were analyzed using SPSS. The study revealed that, current breastfeeding rates were below the goals of World Health Organization initiatives. The study revealed that only 72.2% of the 54 sampled respondents had heard or seen materials or campaigns on breast feeding. It also revealed that Antenatal clinics remain the most influential form of information supply with 61.9% citing it as the most reliable as opposed to electronic media that had 48.1%. Majority 53.7% however, have not participated in any seminar or discussions related to breastfeeding. The studies revealed that, majority of the mothers were aware of the existence on breastfeeding campaigns in Embakasi. The most common campaigns had been tailor made to suit the needs of the breastfeeding mothers. Work related challenges were the most common reasons for denying exclusive breastfeeding. However, majority of the women had been positively influenced by some campaigns on their attitude and behavior towards breastfeeding. This recommends that breastfeeding campaigns should be more active especially the ones in the antenatal clinics, the campaigns should be integrate social media as an influential tool and also use other media such as radio since the majority of the Kenyans are in the local regions where radio is the main media of communication. The study further recommends the use of mobile phones to reach every Kenyan since majority of the Kenyans own mobile phones. The study consequently would be useful to the government and other organizations involved in design and initiation of breastfeeding campaigns. Finally, the study would also benefit other researchers and students who are interested in further studying the area.enBreastfeeding CampaignsWorking MothersPrimary SchoolteachersEmbakasi ConstituencyThesis