Kyongo, Joanes KaleliOctavy, Winfred2024-07-292024-07-292024Kyongo, J. K. & Octavy, W. (2023)., Employee Fraud Management Strategies for Enhanced Market Performance. Journal of Economics, Business and management.2584-0916https://repository.daystar.ac.ke/handle/123456789/4860Journal ArticleAbstract The specific objective of the study was to establish the relationship between employee fraud management strategies and market performance in the insurance sector in Kenya. A hypothesis corresponding to the specific objective was formulated and tested. The population of the study was 547 employees out of which 354 were targeted and from this a sample of 106 was chosen using purposive sampling. The study adopted the positivist research philosophy and a descriptive survey design. SPSS Version 26 was used to analyze data using Pearson Moment Correlation analysis. Research findings from the test of hypothesis established that employee fraud management strategies have a positive and significant effect on firm’s market performance. The study findings support Resource-Based Theory, Strategic Choice Theory, Prospect Theory and Fraud Triangle Theory which underpin the role played by employee fraud management strategies in a firm’s market performanceenfraud managementmarket performancepositivismresearch philosophycorrelation analysisArticle