Keitany, Grace Chelimo2020-10-122020-10-122012-05Keitany, G. C., (2012). The Strategic Responses Of Private Motorists To High Fuel Prices In Eastlands, Nairobi, Kenya. Daystar University, School of Communication, Nairobi.https://repository.daystar.ac.ke/handle/123456789/3307Maser of Business Administration in Strategic Management and Finance ManagementFuel is an important source of energy in the Kenyan economy. It is used to power motor vehicles, generate electricity in power plants, production of lubricants, production of cooking gas, among other uses. The study focused on the use of fuel to power motor vehicles and the effect that the rise in fuel price has had on the budgets of motorists. The cost of fuel for motor vehicles is directly influenced by the cost of its raw product: crude oil; which is affected by macro-economic factors like political, social, technological factors, among others. The researcher sought to determine the extent to which the fuel price increase has had on the budgets of motorists and the measures that the motorists have put in place to cope with this.enPrivate MotoristsFuel PricesEastlands, NairobiEnergy Regulatory CommissionThesis