Factors Influencing Successful Implementation of Strategic Alliances in Commercial Bank in Kenya: A Case of KCB Bank Group Limited

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dc.contributor.authorMwaniki, Purity
dc.date.accessioned2024-10-24T12:21:16Z
dc.date.available2024-10-24T12:21:16Z
dc.date.issued2015-03
dc.descriptionMASTER OF BUSINESS ADMINISTRATION in Strategic Management
dc.description.abstractMost banks have form strategic alliances in direct response to competition and to reduce uncertainty about the future. Despite increase in strategic alliances in commercial banks in Kenya, bank alliance has not been successful. The general objective of the study was to establish the factors influencing successful adoption of strategic Alliances in KCB group limited. The study adopted a descriptive survey design which aimed at describing the strategic alliances challenges in KCB Bank Limited. In this study the population comprised all staff working at KCB Bank Limited. The researcher used the questionnaire as the data collection tool. The measures of central tendency, measures of dispersion, graphs, pie chart, tables and percentages were used to determine the extent to which observed factors influenced successful adoption of strategic Alliances in KCB group limited. The findings showed that commercial banks adopted strategic alliance to improve competitiveness of the organization, improve adoption of new technological advancement, increase efficiencies, increase the speed with which the bank can access the new combinations of knowledge needed to bring new products to market and to improve bank innovativeness. The study concluded that top management support and management commit resource toward success strategic alliance is important as this provides high profile of publicity and advertisement of for the strategic alliance, showing the high commitment they both have to the strategic alliance. Commercial banks should adopt strategic alliances to gain cost advantage in their operations.
dc.description.sponsorshipDaystar University, School of Business and Economics
dc.identifier.citationMwaniki, P. (2015). Factors Influencing Successful Implementation of Strategic Alliances in Commercial Bank in Kenya: A Case of KCB Bank Group Limited. Daystar University, School of Business and Economics
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/5564
dc.language.isoen
dc.publisherDaystar University, School of Business and Economics
dc.subjectstrategic alliances
dc.subjectKCB Bank Limited.
dc.subjectcommercial banks in Kenya
dc.titleFactors Influencing Successful Implementation of Strategic Alliances in Commercial Bank in Kenya: A Case of KCB Bank Group Limited
dc.typeThesis

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