Challenges of Communicating Cervical Cancer Screening Awareness and Uptake in Bungoma County- Kenya

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dc.contributor.authorKisiangani, Faith Nafula
dc.date.accessioned2020-11-12T08:12:30Z
dc.date.available2020-11-12T08:12:30Z
dc.date.issued2016-05
dc.descriptionMaster of Arts in Communicationen_US
dc.description.abstractThere are ongoing communications campaigns of cervical cancer in Kenya for cervical cancer screening and uptake among women (National Cervical Cancer Prevention Program, 2012). However, data depicts that there is low level of screening and uptake in the rural population (ICO Information Centre on HPV and Cancer, 2014). This study adopted qualitative research design with a purpose of finding out the communication challenges of cervical cancer screening awareness and uptake among rural women in Bungoma County- Kenya. The objectives of the study were to: find out the communication channels of cervical cancer that rural women in Bungoma are exposed to; identify the communication challenges that rural women in Bungoma face regarding cervical cancer screening health campaigns, and to find out the level of awareness of cervical cancer among rural women in Bungoma County. The sample size consisted of 40 women from Mt. Elgon Constituency in the County. Focus group discussion and in-depth interviews were the sampling technique adopted. The data was analyzed by using QSR-Nvivo. The findings of the research showed that the main communication channels of cervical cancer were the media, health education and roadshows. The main communication challenges of cervical cancer screening and uptake were; lack of cervical cancer terminology, inadequate information on the communication channels and fear. There was low level of cervical cancer awareness and uptake among the participants. One of the recommendations was the need of educating media personalities and other major key health informants on cervical cancer for increase in uptake of screening services.en_US
dc.description.sponsorshipDaystar University, School of Communication, Language and Performing Artsen_US
dc.identifier.citationKisiangani, F. N., (2016). Challenges of Communicating Cervical Cancer Screening Awareness and Uptake in Bungoma County- Kenya. Daystar University, School of Communication, Nairobi.en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3324
dc.language.isoenen_US
dc.publisherDaystar University, School of Communicationen_US
dc.subjectCervical Canceren_US
dc.subjectCancer Screeningen_US
dc.subjectCancer Awarenessen_US
dc.subjectBungoma Countyen_US
dc.subjectKenyaen_US
dc.titleChallenges of Communicating Cervical Cancer Screening Awareness and Uptake in Bungoma County- Kenyaen_US
dc.typeThesisen_US

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