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Journalists’ Frequent Movement from One Media House to Another Expose Emerging Challenges of Media Management in Africa in the Digital Age
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Date
2017
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Publisher
Springer
Abstract
Job hopping is not a new phenomenon. World over, people have, and continue to
move from one employer to another, or from one job to another, based on a myriad
reasons. The media industry, therefore, is not an exception. However, it seems that
with technological advancement, and with a much more variety of media to work
for, Media Practitioners’ (MPs) hopping is not only frequent but leaves an indomitable mark on the media house, employer, colleagues and the audiences. That MPs
hop is not the essence of this study. But rather because hopping is more rampant in
this digital age, due to the many media houses and opportunities available seems
to be an indicator of emerging challenges of media management in the Continent.
For instance, immediately after the 4th March 2013 General Elections in Kenya, a
major media house lost 21 key MPs to a competitor. Such an abrupt occurrence
definitely affects the station, colleagues and audiences. Therefore, knowing the
reasons why MPs hop could enable media managers (employers) handle the
challenge of media hopping and lessen the turnover in their respective media
houses.