The Perception and Extent of Using Information Communication Technology in Micro Small And Medium Sized Enterprises In Hurlingham Nairobi
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Date
2011-05
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School Business and Economics, Daystar University
Abstract
In today’s dynamic business environment, it is necessary for businesses to keep abreast with the changes that affect them both positively and negatively in order for them to prosper and survive. Information Communication Technology (ICT) has experienced continuous rapid development and advancements that are designed to improve a wide range of life spheres. The integration and use of ICT within businesses varies due to various perceptions and needs; as a result, the purpose of this study was to establish the perception and extent of using ICT on Micro Small and Medium Sized Enterprises (MSMEs) in Hurlingham Nairobi. The problem necessitating the research was established and objectives developed which clearly showed the technologies available to MSMEs, the importance of ICT especially to MSMEs and captured user’s perceptions towards the use of ICT.
The research methodology used and methods of data collection presented a systematic approach to searching to obtain results relevant to the problem at hand. A descriptive research design method was applied to describe the situation and bring about an understanding of the same. The main area of study focused on MSMEs within Nairobi, and particularly sampled businesses within Hurlingham area of Kilimani Ward, an area comprising a diverse range of business types. The research made use of questionnaires as the main instrument of data collection and used quantitative methods of analysis to arrive at the findings.
The research findings indicated the widespread use of ICT by MSMEs within their operations, and illustrated a high rate of business-to-customer interaction through ICT. Business owners and employees showed a high rate of motivation for and towards the use of ICT. The results essentially showed the reality on the ground and the resulting information will aid the small enterprise community to know the importance of ICT to their business functions and operations and enable relevant stakeholders appreciate the recommendations to boost MSME businesses.
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Thesis
Keywords
Information Communication Technology, Micro Small And Medium Sized Enterprises, Hurlingham Nairobi
Citation
Kitheka, Kisinga Timothy. (2011). The Perception and Extent of Using Information Communication Technology in Micro Small And Medium Sized Enterprises In Hurlingham Nairobi. School Business and Economics, Daystar University: Thesis