YouTube Videos as Agents of Social Inclusion and Therapy among Gender-based Violence Survivors

Abstract

The reviewed literature demonstrates how new media platforms are increasingly offering survivors of gender-based violence (GBV) a forum for the promotion of social justice. Data indicate that one in three Kenyan women has experienced GBV, and this study explores how YouTube videos can be agents of social inclusion and therapy for survivors of GBV. Six key informant interviews and a focus group discussion were conducted and guided by media ecology and networked public theories within the qualitative research paradigm. A narrative analysis reveals how YouTube videos act as sources of information, therapy, and comfort to those survivors who watch both GBV- and non-GBV-related content. Additionally, YouTube videos offer education and training for GBV awareness and allow survivors to share experiences, find support, and learn coping strategies. Despite these positives, YouTube videos also generate comments that support gender stereotypes and other negative attitudes that may deny victims social justice. While men are also victims of GBV, they are often excluded from male-related GBV videos. The study argues that YouTube should strengthen its innovation policies to promote social justice for GBV survivors and other stakeholders should invest in YouTube by creating content specific to GBV and social justice for all genders.