Emerging Issues, Challenges and Solutions in Respect to E-Commerce

Abstract

E-commerce has revolutionized the ability to sales and purchases of goods and services via internet. Ecommerce has consistently evolved over time to meet the changing nature of people’s needs, thus enhancing online shopping experience. Earlier e-commerce had fairly limited capabilities but its potential has grown gradually through customization and improved integration. Generally, data volume collected from online business has been skyrocketing over time and businesses are keen to apply modern technologies to harvest from the power of data science. E-commerce executives agree that big data holds the key to the amazing future of the e-commerce industry. Big data enables e-commerce companies to improve decision making, gain a competitive advantage, it enhances customer behavior analysis and prompts the discovery of actionable insights. Internet Invention has brought unprecedented growth in e–commerce, such as the creation of new business models e.g. online companies that conducts most of its business on the internet. Indeed, internet has made it possible to start a global online business than it was earlier. In this paper we highlight a number of emerging issues and analyze cyber security challenges and solutions in respect to e-commerce.