The Integration and Utilization of Chatgpt in Internal Communication: A Case of Adevia Health

Abstract

Effective internal communication is widely acknowledged as a driver of organizational success, enabling alignment with strategic goals, fostering collaboration, and sustaining employee engagement. However, the growing complexity of modern organizations and the shift toward hybrid and remote work have introduced new challenges in maintaining clear, efficient, and inclusive communication. This study investigates how Adevia Health, a healthcare staffing organization that recruits, trains, and deploys nurses to the United States, has integrated ChatGPT into its internal communication systems to address these challenges. Guided by the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the research adopted a qualitative exploratory design, drawing on semi-structured interviews with 14 members of Adevia Health’s corporate communication team. Findings reveal that ChatGPT has been strategically embedded to automate routine tasks, deliver real-time responses, and serve as a dynamic knowledge base. Employees highlighted substantial benefits, including improved efficiency, enhanced knowledge-sharing, streamlined workflows, and reduced communication gaps across geographically dispersed teams.Despite these gains, the study also uncovered critical challenges. Key concerns revolved around data privacy, compliance with regulatory frameworks, ethical use of AI, and ChatGPT’s limitations in handling complex or sensitive communication. Furthermore, resistance to change and differing levels of AI literacy emphasized the importance of robust training, ethical guidelines, and supportive policies. The research concludes that, when implemented strategically and supported by strong governance, ChatGPT has the potential to transform internal communication. For Adevia Health, it represents both a technological innovation and a strategic opportunity to enhance employee engagement, strengthen collaboration, and elevate overall organizational performance. Beyond Adevia Health, the study contributes to the growing body of literature on generative AI in workplace communication and offers valuable insights for organizations, recruiters, and policymakers navigating the adoption of AI-driven communication tools.