Stakeholder Engagement Strategies and Project Outcomes of The Kenya National Commission on Human Rights
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Date
2024-10
Authors
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Journal ISSN
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Publisher
Daystar University, School of Business and Economics
Abstract
Effective stakeholder engagement strategies are crucial for the successful execution of projects at KNCHR. However, insufficient stakeholder support often leads to project delays, scope creep, and budget overruns, hindering successful project outcomes. The purpose of this study was to determine the influence of stakeholder engagement strategies on project outcomes at KNCHR enhanced by the moderating role of organizational culture. This study was grounded in Stakeholder Theory, Resource-Based View (RBV) Theory, and the Theory of Constraints (TOC). The study utilized a descriptive research design and census methodology to target 96 staff from KNCHR. The collection of primary data involved the use of closed structured questionnaires. The reliability of the data was verified by calculating the Cronbach's Alpha coefficient, which yielded an overall score of 0.886, suggesting a good level of internal consistency. The analysis of the data was carried out using SPSS Version 25, utilizing both descriptive and inferential statistics. The findings demonstrated that stakeholder analysis, communication, collaboration, and conflict resolution had a significant impact on project outcomes at KNCHR. Together, these strategies explain 54.8% of the improvement in project outcomes. Moreover, the inclusion of organizational culture as a moderator resulted in an increase in the effect, emphasizing its significance in improving the effectiveness of stakeholder engagement strategies. The study concluded that stakeholder engagement strategies, particularly when supported by a conducive organizational culture, were critical for achieving successful project outcomes. The study recommended that KNCHR should actively improve its stakeholder analysis by thoroughly assessing stakeholder needs and addressing concerns. In addition, collaboration and conflict resolution should be strengthened in order to promote stakeholder participation and foster inclusivity as well as teamwork. Efficient communication strategies and plans should be optimized by implementing strong communication structures throughout the organization.
Description
Master of Business Administration in Project Management
Keywords
stakeholder engagement strategies, KNCHR
Citation
Okeyo, S. O. (2024). Stakeholder Engagement Strategies and Project Outcomes of The Kenya National Commission on Human Rights. Daystar University, School of Business and Economics