Effect of Project Management Soft Skills on an Organizations’ Competitive Advantage: A Case of Kenya Wildlife Service
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Date
2023-10
Authors
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Journal ISSN
Volume Title
Publisher
Daystar University, School of Business and Economics
Abstract
All organisations seek to have a competitive advantage be it cost leadership, differentiation, or technology-based to increase their market share and their wealth. The purpose of the paper was to examine the effect of project management soft skills on an organisation’s competitive advantage. The paper sought to fill a gap in the knowledge of how much influence soft skills implemented in the organisation influenced the competitive advantages of the organization.. The study employed a descriptive research design. Data was collected and administered using Likert-type scale Questionnaires. The questionnaires were sent to the emails of individuals from the sample population. The questionnaires were tested for validity by pre-testing on individuals who were excluded from the study and reliability using Cronbach's alpha. The study used one case study (Kenya Wildlife Study) and the population of the study was 5,865 employees and a sample of 224 individuals from a target population of 512. Out of this sample, 204 individual responded. The study used stratified random sampling to evaluate different subgroups with the population. Data collected was analysed using descriptive statistics and summarised in graphs and tables. Descriptive statistics included demographic information, measures of central tendency, and variability analysis. The study found that soft skills are correlated to competitive advantages. The study concluded that soft skills have a significant effect on the competitive advantages of KWS. This was proven using correlation and regression analysis carried out on the collected data. It was therefore recommended that organisations should invest in the growth of soft skills in the organisation which would give the organisation a greater competitive advantage.
Description
MASTER IN BUSINESS ADMINISTRATION
In Strategic and Project Management
Keywords
Kenya Wildlife Service, Institutional Scientific Ethics and Research Committee, National Council for Science & Technology
Citation
Kang’aa, R. K. (2023). Effect of Project Management Soft Skills on an Organizations’ Competitive Advantage: A Case of Kenya Wildlife Service. Daystar University, School of Business and Economics