Effects of Bancassurance on Financial Performance of Insurance Companies in Kenya: A Case of Selected Insurance Companies in Nairobi County
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Date
2018-11
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School Business and Economics, Daystar University
Abstract
This study aimed at assessing the effects of Bancassurance on financial performance of insurance companies in Kenya. Its objectives were to; identify the Bancassurance models and products, identify the challenges facing the Bancassurance industry, measure the financial performance of the selected insurance companies and investigate how the effects of Bancassurance had resulted to financial performances for the selected insurance companies. The study adopted descriptive research design which gave both the quantitative and qualitative aspects of the study. It targeted all the 12 insurance firms that had incorporated Bancassurance business model in their business operations. Stratified random sampling technique was used to select a sample size of 47 respondents. Data was analyzed using the Statistical Package for Social Sciences (SPSS) version 24. Multiple regression analysis was used to identify the relationship between Bancassurance and profitability of the insurance companies. Study findings revealed a high preference for composite products with agency model being best suited as the most desired distribution channel sought after by Bancassurance firms in the Kenyan market. In addition, firms that had incorporated Bancassurance activities in their business operations witnessed significant increase in revenues and consequently, improved on product delivery that sought to address customer needs. The study concluded that there was a positive and significant increase in product sales owing to Bancassurance activities. The researcher recommended that there should be local insights into the Bancassurance literature as a viable tool for financial performance as most of these ideas were based on Western and Indian context. In addition, there was need for the Bancassurance firms to engage in strong cross industry relationship-building activities that emphasized on buyer-seller interactions which were the key ingredients that enhanced the success of Bancassurance activities in Kenya.
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Thesis
Keywords
Bancassurance, Financial Performance, Insurance Companies In Kenya
Citation
Orora, Jared Oirere (2018) Effects of Bancassurance on Financial Performance of Insurance Companies in Kenya: A Case of Selected Insurance Companies in Nairobi County.School Business and Economics, Daystar University: Thesis