Browsing by Author "Kithandi, Dennis Katisya"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
Item Effect of Digital Marketing Strategies on The Customer Engagement in Micro Small and Medium Enterprises in Nairobi, County, Kenya.(International Journal of Recent Research in Commerce Economics and Management (IJRRCEM), 2024) Kithandi, Charles Katua; Kithandi, Dennis KatisyaDigital marketing strategies are crucial for the growth and success of Micro, Small, and Medium Enterprises (MSMEs). These strategies enable MSMEs to effectively compete in the market, reach a larger audience, and achieve business objectives. The purpose of this study is to examine the Effect Of Digital Marketing Strategies on The Customer Engagement In Micro Small And Medium Enterprises In Nairobi County, Kenya. The study employed a descriptive research design. This study use qualitative design methods. For the purposes of this study. Structured questionnaires were used to collect data and were administered to the owners of MSMES in Nairobi City County. The study employed simple random sampling. The sample size was 60. SPSS research analysis tool was used emphasizing on the Multiple Regression Analysis and the Spearman Correlation Coefficient among others to assess the magnitude and relationship and thus come up with a finding of the relationship of the independent and dependent variables. There exists a positive significant correlation between digital marketing strategies and customer engagement among the selected MSMES in Nairobi County. There exists a positive correlation between search engine optimization and customer engagement among MSMES in Nairobi County. There exists a positive relationship between pay per click ads and customer engagement among MSMES in Nairobi County. There exists a positive relationship between email marketing strategy and customer engagement among MSMES in Nairobi County. There exists a positive relationship between social media marketing and customer engagement.Item Risk Management Practices And Financial Performance Of Commercial Banks In Kenya(International Journal of Scientific and Research Publications, 2024-12) Kithandi, Charles Katua; Kithandi, Dennis KatisyaIn the contemporary world risk management and financial performance in financial institutions especially commercial banks has gained momentum. Using KCB, this study investigated the effects of risk management techniques on the financial performance of commercial banks. The study was informed by network theory, expectation theory, and enterprise risk management theory. The study employed descriptive research design. The study's population consisted of 460 management personnel from KCB Headquarters and its Nairobi County branches. The target group consisted of 46 middle and upper-level managers from KCB in Nairobi County. Since the study's target population was so small, a census technique was employed. The study employed a semi-structured questionnaire to collect data. The data collection tool's validity and reliability were assessed. Both descriptive and inferential statistics were computed using SPSS Version 27.0. The moral implications were considered. The results showed a strong positive relationship between organizational effectiveness and risk transfer. Furthermore, it was shown that risk avoidance contributed very little to the success of the company. Nevertheless, it was found that risk control had very little negative effect on the functioning of the company. Furthermore, it was discovered that risk retention considerably increased organizational performance. Lastly, government regulations had no impact because the association between the predictors and response variable remained same. The report recommended that KCB should put in place robust risk transfer and retention policies in order to enhance organizational financial performance. In order to safeguard banks from risks related to the banking sector, the report also recommended that the Central Bank of Kenya offer policy interventions in the form of strategic risk management technique.