Browsing by Author "Bwalya, Andrew"

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    Examining the Use of Social Media for Evangelization among Catholic Youth A Case of The Catholic Church in Nairobi
    (Daystar University, School of Communication, 2021-10) Bwalya, Andrew
    Today, social media pervades the daily life of many people including the faith of the youth. Consequently, a study on the use of social media among youths in Nairobi for peer evangelization emerged as an imperative. Pegged on the New Media Theory, the objectives of this research were threefold. Firstly, this inquiry sought to explore how Catholic youths in Nairobi used social media. Secondly, the research endeavored to examine the extent to which Catholic youths in Nairobi used social media for peer evangelization. Thirdly, this exploration strove to identify the challenges Catholic youths in Nairobi faced when sharing the gospel message on social media. The research adopted a descriptive design and employed a questionnaire to collect data. The researcher purposively chose the archdiocese of Nairobi due to its cosmopolitan nature. However, the study was limited to Kiambu and Nairobi Central deaneries within the archdiocese of Nairobi. Through a multistage sampling method, a sample size of 267 was randomly sampled. The response rate was 97.3 percent. Data from the respondents was collected. Thereafter, the researcher sorted, coded and analyzed it using the Statistical Package for Social Sciences (SPSS) Microsoft software version 26. The findings indicated that the respondents were active consumers of social media and used social media chiefly to communicate with friends. WhatsApp, Facebook and Instagram in that order appeared as the most popular social media among the respondents. The study also indicated that to a great extent the respondents used social media for peer evangelization. The study recommends that all Catholic youth chaplains in Nairobi should receive formal training in the use of social media. Once trained, they could eventually help the youth in packaging faith content on social media in a manner that captivates the audience.