Browsing by Author "Nderitu, Joyce W."
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Nderitu, Joyce W.; Minja, David; Muriithi, Samuel Muiruri (International Journal of Management Sciences, 2014)[more][less]
Abstract: With the upcoming private universities in Kenya confirms that there is fierce competition on funds, students, and right delivery of the higher education (Barnes in Kearney, 1994). The stiff competition is especially for students, and this competition can be won only on quality grounds (Abagi, Nzomo, &Otieno, 2005). The study was to identify the challenges facing Pan Africa Christian (PAC) University in gaining sustainable competitive advantage. It was also to establish sustainable strategies that the university was using to counter the challenges it is facing. The participants included university staff, faculty and students’ leaders. Based on the findings, it was concluded that challenges facing PAC University existed and they were expressed differently by various participants. Lack of funds was expressed as a major challenge at the University. Several recommendations were made to market and support the university with finances; University also needed to come up with ways of earning money by establishing more funding bases. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3615 Files in this item: 1
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