Browsing by Author "Nabututu, Toili Martha Riziki"
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Nabututu, Toili Martha Riziki (Daystar University, School of Communication, November , 2019)
[more][less]Abstract: The purpose of this study was to establish the effectiveness of communication intervention strategies on breast cancer screening among Safaricom female employees in Nairobi County. It was guided by three objectives namely: to assess the significance of social network strategy influence on breast cancer screening among Safaricom female employees in Nairobi County, to examine the role of community education strategy onbreast cancer screening among Safaricom female employees in Nairobi County, to determine the influence of social media tools on breast cancer screening among Safaricom female employees in Nairobi County. The study was informed by Health Belief Model. Descriptive survey research design was employed, and data was collected using questionnaires. The respondents were female employees from Safaricom Limited.Krejce and Morgan formula was used to determine a sample size of 260 female employees out of a total of 719. Stratified random sampling was applied in selecting participants of this study. Data was statistically analyzed using the Statistical Package for the Social Sciences(SPSS) Version 21.0. The findings indicated that social network strategy influenced breast cancer screening among Safaricom female employees in Nairobi County,32% of respondents agreed that they got information on cancer screening from the people known to them, 45% of the respondents were in agreement that community education strategies, such as setting community meetings were used on breast cancer screening, 64% further indicated that they got information on breast cancer screening from social media.Thus, the study concluded that social network and community education intervention strategies influenced breast cancer screening.Thestudy recommends that that communities should be empowered by establishing small organizations which help in disseminating information about breast cancer screening. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3356 Files in this item: 1
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