Browsing by Author "Makokha, Geoffrey Khaoya"
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Makokha, Geoffrey Khaoya (Daystar University, October , 2018)
[more][less]Abstract: This study set out to explore entertainment content in Kenyans Citizen Television news programmes. A content analysis research design was used to study the entertainment content. The target population was 365 Citizen News programmes of 2015. Citizen Television news programmes for 2015 were available and easily accessible for the study. Systematic sampling was used to select 48 news programmes. Data was analysed using Statistical Package for the Social Science (SPSS). The study revealed that entertainment content was interpersonal conversation from comments, facts and opinions about and from news anchors, reporters or newsmakers actions or interests that came from issues such as feeling inspired, touched, or moved. The study found out that news stories were the most frequent news format for the entertainment content. The study further revealed that reporters had the highest frequency in using entertainment content as compared to news anchors and newsmakers. Further analysis showed that entertainment content increased on weekends due to increase of feature stories that appeared more on Fridays and Saturdays. In addition, news stories had the highest duration of entertainment content as compared to sport news, feature stories and business news. From the findings, it emerged that there were significant relationship between the duration and the frequency of the news anchors as well as the duration and frequency of the reporters. This study recommends that Citizen Television should create content in news programmes that not only entertains but informs and educates, especially, on weekends where entertainment was seen to increase as compared to other days of the week. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3175 Files in this item: 1
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