Browsing by Author "Chege, Evalyne Njoki"
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Chege, Evalyne Njoki; Chege, Evalyne Njoki (Daystar University, June , 2016)[more][less]
Abstract: This study set out to establish the influence of blogs and other new media platforms on the news process in Kenya, specifically the Daily Nation and Standard newsrooms. The research employed a descriptive research design to study a relationship that already existed. The total population of the study was 94 for all journalists based at the Nairobi newsrooms. This included 42 journalists from Daily Nation newsroom and 52 journalists for The Standard Group. Further, this study took a sample size of 50 per cent which is a total of 21 newsroom staff from Daily Nation and 26 from the Standard newspaper. In this study, simple random sampling was used to select 50 per cent of the total population from each newsroom which in this case was 21 journalists from Daily Nation and 26 journalists from Standard. An additional three journalists who in this case were also online editors, were added to the sample size to bring to a total of 47 journalists. Questionnaires were administered to 48 journalists across the two newsrooms. This study also applied informal, conversational, face to face interview with three senior editors where no predetermined questions were asked, in order to remain as open and adaptable as possible to the interviewee’s nature and priorities. The researcher sought official permission to collect data from the relevant authorities at Nation Media Group and Standard Group prior to interviewing the journalists. The respondents were provided with necessary information and willingness to participate before administering the questionnaires. The study found that journalists often referred to what is happening on social media and that blogs and other new media platforms play a big role in setting the agenda for media in Kenya today. The study recommends that traditional media in Kenya could do more to harness the potential in bloggers, who are always quick with tips and have a wide range of sources. Description: Master Of Arts In Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3417 Files in this item: 1
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Chege, Evalyne Njoki (Daystar University, School of Communication, October , 2020)
[more][less]Abstract: The purpose of this study was to investigate how three Kenyan newspapers are managing the digital disruption, and sought to answer three research questions; 1) What is the impact of the mobile phone and Internet technologies on Kenyan daily newspapers? 2) What strategic responses are being executed by Kenyan daily newspapers in response to the digital disruption occasioned by the internet and the mobile phone? 3) What are the key influences behind these strategic responses, business models and proposed revenue streams? A qualitative approach was employed to conduct this research through a multiple case study research method. A multiple case study was used with the intention of testing the same research questions within different contexts while applying the same data generation techniques and analysis for each context. Three Kenyan dailies were studied in this research. The data generation tools included; in-depth interviews with 23 senior executives and senior editors, document reviews and participant observations. This inquiry found that the Kenyan newspapers under study are currently executing four main strategies in response to the digital disruption: protecting the old business, alternative sources of revenue, pivot to digital and culture change. Based on the findings, this study concludes that the Kenyan newspaper industry has yet to disrupt itself in the wake of increasing digitisation, and instead continues to grapple with challenges of digital disruption. Several recommendations are presented in this study, including the suggestion to normalise research to allow newspapers to understand their audiences. Areas for further research include a study on media consumption habits of Kenyan audiences Description: Doctor of Philosophy in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3385 Files in this item: 1
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