Browsing by Author "Barasa, Mercy M."
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Barasa, Mercy M. (School of Communication, Daystar University, June , 2018)
[more][less]Abstract: This study sought to establish the influence of political news satire on students‟ political engagements at the University of Nairobi. The study targeted students who resided in main campus. Political satire programming has become evident in Kenyan television over time. Bulls Eye, Truth Meter, XYZ Show, Flip Side, Kukuru Kakara and the most recently introduced program, Wicked Edition, were some of the political news satire shows that were aired weekly on Kenyan television. This study sought to establish if University of Nairobi students watched political news satire and if so, whether it influenced their political engagements. The objectives were to establish the viewing patterns of political news satire among students, to establish attitudes of students towards political news satire, to establish the influence of political news satire on voting of political leaders and to establish the influence of political news satire on attitudes of the students towards political leaders. The study focused on uses and gratification theory that enquires into audience use of media and cultivation theory which probes the cumulative impact of long term viewing of television. Also, the mobilization theory has been highlighted in the study where proponents argue that television news seem to enlighten and mobilize and have a ubiquitous effect. The study adopted a descriptive approach. Data was collected using questionnaires and then analysed using Statistical Package for Social Sciences (SPSS) version 23. The findings of the study revealed that political news satire influenced the political standpoints and voting for political leaders but did not influence vying for political positions. The study recommends that further studies can be done to establish if other factors such as levels of education, ethnic background and living standards measures would contribute to political engagements of students Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3209 Files in this item: 1
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