Daystar University Repository: Recent submissions
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Mwangi, Grace (Daystar University School of Business and Economics, May , 2019)[more][less]
Abstract: The purpose of this study was to examine the effect of emotional marketing on organizational performance with particular focus on Safaricom PLC in Kenya. The specific objectives were to determine the components of emotional marketing used by Safaricom PLC; measure the level of organizational performance at Safaricom PLC; and investigate the factors that show the link between emotional marketing and organizational performance at Safaricom PLC. The study was guided by three theories, namely four laws of emotions, social constructionists, and cognitive appraisal. The study adopted descriptive research design with the target population being 2109 staff of Safaricom PLC. A total of 212 respondents were sampled and selected through stratified sampling technique. Primary data was collected through a questionnaire, analyzed by use Statistical Package for Social Sciences (SPSS) version 23.0, and presented in form of distribution tables. The study findings revealed that Safaricom PLC had adopted four components of emotional thinking; consumer perception (80.9%), perceived quality (68.3%), brand awareness (76.5%), and consumer purchase decision (74.86%). Further, the study established that the majority (90.16%) of the respondents were in agreement that emotional marketing influences to a very great extent on the way the company is efficient in running its daily activities. It was concluded that emotional marketing had a significant effect on organizational performance of Safaricom PLC. The study recommended that the management of Safaricom PLC should do market research within given timelines so that they can be able to identify the most important emotional marketing channels which will enable them to target their customers effectively and efficiently. Description: Masters Of Business Administration In Strategic Management And Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3911 Files in this item: 1
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Munyao, Martin; Kithuka, Elizabeth (Rowman & Littlefield, 2021)[more][less]
Abstract: When the World Health Organization (WHO) chief declared the COVID-19 spread to be a global pandemic, renowned global philanthropist Melinda Gates of Bill & Melinda Gates Foundation projected that Africa was waiting to see hundreds of thousands of fatalities. She cited weak economies, poor healthcare systems, increasing slum dwellings, lack of clean water, and high rates of poverty as some of the reasons why COVID-19 was going to ravage Africa. Contrariwise, Africa has not experienced high Coronavirus cases compared to the USA, Europe, and Asia. However, the pandemic has revealed what human rights activists have been decrying of Africa for decades, namely, widespread economic disparities and social inequalities. The pandemic is disparaging Africa not by COVID-19 related sicknesses and death, but by exposing the already existing dysfunctional political, economic, and social systems. At the center of the said dysfunction amidst a pandemic are religious institutions which often have acted as an adhesive in the society. Not only do religious organizations bring people together for worship but also do shape life and morality amongst communities. However, in the recent past, the religious space has delegated that role to secondary parties such as civil society organizations. There is less and less public engagement on matters of politics and push for socio-economic reforms. As containment measures against further spread of the Coronavirus, the religious places of worship were considered as ‘nonessential’ need. While from a public health standpoint it is known that this was a containment measure to curb the COVID-19 spread, it symbolically brings in the question of whether religious institutions rose to the occasion as a public defender. This is even though African life is fundamentally rooted in religious foundations. In this chapter, the authors will firstly discuss the role of religious institutions during the COVID-19 period on the public. Secondly, the paper will analyze the impact of COVID19 on gender issues in Kenya. Lastly, the authors will suggest viable options for restoring the prophetic voice of various religious institutions in Kenya’s public life in the event of future global crises for sustainable development Description: Book Chapter URI: https://www.researchgate.net/publication/356492681_The_Role_of_Religion_in_Public_Life Files in this item: 1
The Role of Religion in Public Life.pdf (220.0Kb) -
Mugambi, Evans Mwirigi (Daystar University, School of of Arts and Humanities, October , 2021)[more][less]
Abstract: The aim of this study was to examine the effects public motorcycle transport on security due to alleged unregulation. The objectives of this study were to examine the nature of crime associated with motorcycles use, establish reasons why motorcycles operators do not strive to have their motorcycles registered, and assess initiatives employed by the county government to curb motorcycles related crimes in view of proposing measures for the industries safe operations. This study focused on three wards of the north Imenti sub-county where sample elements were derived. The study was underpinned on securitization and constructivism theory which describes an issue as being a security threat if the population or audience deems it to be so. Where else, constructivism theory puts emphasizes on the world being what we make of it. Descriptive research design was the blue print that was used in the study to systematically describe facts of the population under study which are residents of North Imenti Sub County, consisting of a sample size of 110 derived from a population of 110,000 using random sampling technique. Lastly, data was collected through face to face interviews, focus group discussions and questionnaires which was then analysed and interpreted by use of Statistical Package for Social Sciences commonly referred to as (SPSS). The findings of the study indicate that 94% of the riders operating as commercial transporters had riding license which is good and commendable but way over half accounting for 56% were not genuine riding licenses. Another finding showed that lack of enforcement by the relevant authorities accounting for 54% was quite surprising. The study recommends that relevant body in charge of registration of motorcycles which is the NTSA, to ensure that a re-registration exercise is conducted. Further and extensive study on the implications motorcycle transport has on security but in a widened scope to capture others regions of the country. Description: Master of arts In diplomacy, development, and international security URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3909 Files in this item: 1
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Mutinda, Mary K. (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: The purpose of this study was to establish the effects of management involvement on implementation of microfinance institution’s projects, with a focus on Kenya Women Microfinance Bank (KWFT). The objectives of the study were to establish the management involvement in microfinance institutions projects; to determine the impact of implementation of projects in microfinance institutions, and to assess the effect of management involvement on implementation of projects in microfinance institutions. The researcher used a descriptive research design. The study focused on various KWFT branches in Nairobi County, with a sample size of 182. Questionnaires and interviews were used for data collection, and the data was analyzed using the Statistical Package for Social Sciences (SPSS), version 23. The relationship between management involvement and project implementation was analyzed using correlation analysis. The study established that proper leadership is exercised in KWFT (as per 38.2% of the respondents), projects in KWFT are implemented on time (as indicated by 56.6% of the respondents), leadership contributes to timely completion of projects (according to 29.4% of the respondents), and organizational culture and policies affect the relationship between management involvement and implementation of projects to a moderate extent (as per 40.4% of the respondents). Overall, the study found a significant and positive correlation between management involvement and successful implementation of projects. The study recommends the need to increase the level of management involvement in project implementation as this enhances the management’s execution of leadership, communication, and resource allocation. Description: Master of business administration In Strategic management and project management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3908 Files in this item: 1
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Kiptinness, Evonne Mwangale (Daystar University School of Communication, October , 2021)[more][less]
Abstract: Interpersonal communication, and in particular provider-patient communication, is integral to health communication and benefits patient satisfaction, retention, and overall health outcomes. Kenya is one of six HIV/AIDS ‘high burden’ countries in Africa, with about 1.5 million people reported to be living with HIV at the end of 2019 and 6800 new infections among children. A contributing factor to these infections is the mother-to-child transmission of HIV (MTCT) during pregnancy, labour, delivery, or breastfeeding. Anchored on the convergence theory and social influence theory, a pre-post survey (N = 161), interviews (N = 2) and focus group discussions (N = 11) were employed to identify differences and determine challenges between mothers who receive support through the mentor mother program and their counterparts who do not have access to such support. The study also established the perceptions of mentor mothers on the prevention of mother-to-child transmission (PMTCT) programme in Homa Bay, Kenya. Study participants were selected using convenient sampling at Homa Bay County Teaching and Referral Hospital and Kandege Health Centre. Qualitative data was analysed using a Welch t-test, while thematic analysis using Dedoose was used for qualitative data. Findings showed that post-natal participants had significantly greater PMTCT knowledge (sig = 0.02) than post-intervention participants who had access to a mentor mother. No significant differences were found between the groups in terms of attitudes, PMTCT practices, interpersonal communication, mutual understanding, compliance, identification, and internalization. The study recommends provision of interpersonal communication skills training for mentor mothers to better improve their impact in communities. Description: Doctor of philosophy In communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3907 Files in this item: 1
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Wambugu, Elsie Ng’endo (Daystar University School of Human and Social Sciences, November , 2021)[more][less]
Abstract: This study assessed effects of oil spillage on the environment in Thange village, Makueni County. The objectives were to investigate the effects of oil spillage on land, water, flora and fauna, and explore the mitigation challenges in addressing environmental effects of oil spillage. Contingency planning and crisis preparedness theory informed the study. Descriptive design was used; an interview schedule was administered to 95 household heads, an in-depth interview guide administered to four key informants and three focus group discussions moderated with 8 participants each. Ethical procedures and research protocols were adhered to, maintaining standards of research practice. Descriptive statistical procedures analyzed the quantitative data using SPSS Version 26 statistical package and qualitative data analyzed using content and thematic analysis. Quantitative data was presented in tables, while qualitative data was presented in prose and verbatim. Acidity in soil was the most cited effect of the oil spill on land; lack of access to clean water the most cited effect on water; agricultural produce loss the most cited effect on flora and fauna; lack of communication and coordination among agencies managing the oil spill, the major challenge in mitigation efforts. The research recommends the formation of a task force comprised of government and private sector agencies to manage the oil spills effects. Scientific and latest best practices towards the cleanup of soil at Thange village; provision of alternative long-term community water sources; creation of short-term alternative livelihood sources to enable the communities to cope with the spill’s effects on their sustenance. Description: Master of arts In community development URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3906 Files in this item: 1
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Sumba, Selina (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: This study purposed to find out the impact of corporate reputation on student enrolment in private universities in Kenya with a focus on Daystar University Communication students. The research objectives were to examine the communication policies put in place to manage the reputation of Daystar University; to find out the current state of the corporate reputation in Daystar University and to determine the role of corporate reputation on spurring student’s enrolment to Daystar University. Using corporate identity and stakeholder theories, the researcher sought to establish how corporate reputation impacts an institution in terms of student enrolment. The study employed descriptive research design. The target population for this study were the ongoing (January 2021 to May 2021) diploma and degree communication students and parents at Daystar University Athi River campus who were 289 in number. Stratified random sampling and convenience sampling were utilized to sample 100 students and 100 guardians who formed the respondents for the questionnaires while purposive sampling was used to select 3 respondents for the interviews. The study findings indicated that the majority of respondents (43%) knew about Daystar University through a friend, while 29.1% through social media, 17.4%, through broadcast media, whereas 7% indicated that they knew about the university through print media, and lastly, 8.1% knew about daystar through the corporate affairs department via their marketing activities, while others through their high schools, families, University’s alumni and word of mouth. The study recommends that university should encourage students, employees and alumni to have a sense of ownership and identity in order to play an ambassadorial role to the university; to improve students’ enrolment. Description: Master of arts In communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3905 Files in this item: 1
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Boro, Maryann Nyambura (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: The purpose of this study was to investigate how corporate culture maintenance influences customer satisfaction at New Kenya Cooperative Creameries (New KCC). The study objectives were to establish the nature of corporate culture maintenance, determine the extent of customer satisfaction, establish relationship between customer satisfaction and maintenance of a corporate culture, and determine other factors that influence customer satisfaction in New KCC. The study applied the descriptive research survey design with a target population of 1200 customers and 75 managers based at the head office. The study collected both qualitative and quantitative data through a questionnaire. The qualitative data was analysed using translation and thematic analysis, while the quantitative data was analysed using descriptive statistics. The average mean score of corporate culture maintenance at New KCC was established to be 3.50 and 3.29 according to the managerial and customer respondents, respectively, implying a moderate extent. Overall, on customer satisfaction, 35% of the respondents indicated a large extent, 30% a small extent, 25% a very small extent, while only 10% stated a large extent. The findings of the regression analysis further revealed a coefficient of determination R square of 0.554, which implies that 55.4% of changes in the customer satisfaction are explained by the studied factors. The study also found out other six factors that influence customer satisfaction, namely previous experience, complaint handling, employee attitude, personal needs, marketing communications, and level of the involvement in the purchase. One of the study’s recommendations is that organizations need to strengthen the set of principles governing their corporate cultures. Further studies can be conducted investigating the challenges affecting corporate culture maintenance as well as other factors affecting the satisfaction of customers. Description: Master of arts In communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3904 Files in this item: 1
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Kahuthia, Abby Wanjiru (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: This study sought to explore the priming and framing of Genetically Modified Organisms (GMOs) by Kenya’s print media. It was guided by the following objectives: to establish the frames on GMOs as used in the Daily Nation, the Standard and the Business Daily; determine the frequency of coverage of GMOs in Kenya’s print media; and to establish the link between frames, priming and the decision to adopt or not to adopt GMOs. Descriptive research design was used for this study and the target population was the news story articles, feature stories, opinion pieces and letters to the editor that covered GMOs in the Daily Nation, the Standard and the Business Daily between the years of 2015 and 2019. Systematic Random Sampling was used in the selection of newspapers for the time period. Content analysis was used in data collection and the data was analyzed using Microsoft Excel. The findings of the study showed that though the frames that communicated perceived benefits of GMOs dominated the publications, the safety theme dominated discussions. Additionally, the study found that the benefits increased over the years. The study also found that state corporations were the most cited by journalists. Additionally, the study found that there is a link between framing, priming and the decision to adopt or not to adopt GMOs in Kenya. Therefore, publications through framing and priming highlight the issues that are perceived to be important to the audience (Goffman, 1974). This study found, that the perceived benefits of GMOs were published at a high rate, and safety concerns were also considered salient. Albeit suggestions by some media content influences audience perception, others posit that publications are representation of public perception Description: Master of arts In communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3903 Files in this item: 1
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Muriithi, TerryRuth Wanjiku (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: This study examined the role of corporate branding on the students’ choice of master’s degree programs with a focus on Daystar University and the University of Nairobi (UoN). The objectives of the study were to investigate the strategies universities in Kenya used to brand their programs, establish the role corporate branding plays in student enrolment in universities in Kenya, and find out the factors that attract students to enroll for master’s degree programs in a university. The study used the hierarchy of effects theory, a model focusing on advertising. The target population for this study was 2094 master’s degree students: 1208 from UoN and 886 from Daystar University. A descriptive research design was used, and data was collected through a survey from a sample of 130 first-year full-time master’s degree students. The researcher also conducted interviews with two staff from the corporate affairs departments in both universities: one (1) from each university. Some of the study’s key findings were that 19% of the respondent’s gained knowledge about the universities that they were enrolled for their masters’ degree studies through referrals; and corporate branding plays a significant role in student enrollment in universities in Kenya, as relayed by 29.13% of the study respondents. Last but not least, as per 30% of the respondents, universities brand themselves to build up their reputation and global recognition. This research recommends the need for universities to identify the most salient aspects of their institutions and determine effective strategies for forming and communicating a cohesive identity. Description: Master of arts In communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3902 Files in this item: 1
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Ruvaga, Lenny Rashid (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: The purpose of this study was to evaluate the role of peer-to-peer communication in the adoption of community currencies in Kenya, with a special focus on Gatina Pesa (GP) in Gatina village, Kawangware. The study objectives were to find out the role of peer communication in the adoption of community currencies, investigate the factors that influence the adoption of community currencies, and to evaluate the challenges of peer communication in the adoption of community currencies in Gatina village Kawangware in Nairobi County. The research was guided by the Diffusion of Innovation Theory (DOI). The study used descriptive research design with a sample size of 50 respondents who have adopted the use of GP in their businesses. Data was collected through questionnaires and a key informant interview. The data collected from the questionnaires were analyzed using the Statistical Package for Social Sciences (SPSS) software for analysis. For the interview, it was recorded, and the data transcribed and was then analyzed thematically and presented in narration form. The study established that peer communication as indicated by 68% of the respondents, played a role in the uptake of Gatina Pesa. The in-depth interview with the senior manager established that peer communication was applied in creating awareness about Gatina Pesa through rewarding referees and rewarding users with weekly bonuses. The study recommends that innovators should consider the use of peer-to-peer communication to ease adoption of new technologies. Future studies could be done on how financial literacy levels affect uptake of community currencies. Description: Master of arts In communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3901 Files in this item: 1
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Waithera, Rachel Simon (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: Visibility is a vital aspect of any corporate in the contemporary world as there is massive competition. Are the channels or tools used to communicate to the farmers on research discoveries effective? Do ICIPE and KALRO deliver the intended message at the right time, and is the understanding between the research institutions and the farmers at the same level? The study was undertaken to answer these questions. This research was informed by the media dependency theory, and data was collected using questionnaires and focus group discussions. The target population was farmers from Ngewa Ward in Githunguri Constituency, Kiambu County. A sample of 122 was selected through simple random sampling, and the collected data was analyzed with the aid of the Statistical Package for the Social Sciences (SPSS). The findings indicated that farmers obtained agricultural information mostly from radio, although some were dependent on other channels such as Television (TV), newspaper websites, social media, and friends. The tools used influenced the farmers in agricultural technology adoption choices. It was also revealed that though very few farmers knew of the existence of agricultural technologies provided by the research organizations, the farmers had a positive attitude towards technologies. They always looked forward to the innovation of new technologies and believed that technologies from the research organizations played a role in increasing food production. The study concluded that the two research organizations in Kenya (ICIPE and KALRO) used different tools of communication, with the most effective tool being the radio since it is affordable and easily portable. One of the study's recommendations is that the research organizations’ managements need to strengthen their communication departments to help assess appropriate and effective tools for use in communicating new technologies. Description: Master of arts In communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3900 Files in this item: 1
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Aswani, Daniel Robert (Daystar University, School of Communication, June , 2021)[more][less]
Abstract: In this study, I explored the phenomenological question on what perceptions terror victims had towards government communication on terror (GCT) during the Garissa University College terror attack. During the attack, anxious citizens yearned for government communication to enable them to make decisions on their safety. A review of relevant literature revealed that GCT had not been problematized from the perspective of the terror victims. Through the study’s research questions, I sought to understand the expectations terror victims had of government communication, how terror victims experienced and understood the government based on its communication on terror, what terror victims perceived as the message typologies in GCT, and what individual and shared terror victims’ perceptions were constructed towards GCT. I targeted students and staff who survived the attack and their families, as well as the families of the 147 students and staff who died during the attack. Over a period of four months, I used the snowball sampling technique to conduct ten in-depth interviews. The study findings revealed the need for a comprehensive GCT. Further, the findings revealed a high ranking for action every time the government communicates on terror; and that GCT is at its optimum when it is considered in a continuum where communication punctuates messages on policies, precepts and procedures, interventions, relationships, and ultimately, the actions taken by the government. The study also established that the terror victims’ perceptions had sprung from their expectations of GCT. Several recommendations were drawn from the study findings and discussions, key among them, the urgent need to form a fully-fledged GCT unit to enable the government to deal with issues arising from terror activities. Finally, the government should make every effort to remain agile on matters communication. Description: Doctor of philosophy in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3899 Files in this item: 1
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Hussein, Abdullahi Musdaf (Daystar University, School of Communication. Nairobi, October , 2021)[more][less]
Abstract: The purpose of this study was to explore the dual professional identity nature of the Kenyan J-bloggers with specific reference to Nairobi and Garissa Counties. The study was guided by the following specific objectives: to examine the ethical issues that Kenyan J-bloggers face, to find out what motivates the Kenyan J-bloggers to blog, and to explore the dual professional identity of a Kenyan J-blogger. This research centered on J-bloggers in Kenya. In examining the ethical issues that Kenyan j-bloggers face, the study established that there were several ethical guidelines that should be adhered to, which include adhering to copyright issues and giving credit to all the borrowed content, always being truthful and clearly making a distinction between individual opinions and facts, avoiding spam in the name of promoting blog posts, and maintaining the privacy of clients. The study also established that some j-bloggers are motivated by money, others are motivated by personal achievement and appreciation for a job well done, while some others do blog merely to inform the public. It also emerged that most bloggers perceive their work as service to the community as they try to fill the gaps left by the mainstream media in informing, educating, and entertaining the public. Lastly, the study found that J-bloggers face several challenges, among them monetizing the blogging career and finding the best niche to blog about. The study recommends that the government and policy makers develop policies and increase awareness on the legal and ethical issues that should be considered and followed by bloggers. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3898 Files in this item: 1
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Mwamba, Cynthia (Daystar University, School of Communication. Nairobi, October , 2021)[more][less]
Abstract: This study sought to explore the use of interpersonal communication networks in influencing exclusive breastfeeding (EBF) among mothers in Korogocho informal settlement. The study was guided by the following objectives: to explore the relationship between interpersonal communication networks and EBF among women in Korogocho informal settlement, to explore factors that led breastfeeding mothers in Korogocho slums into interpersonal communication networks, to explore the challenges affecting the influence of interpersonal communication networks on EBF among mothers in Korogocho informal settlement, and to determine the interpersonal communication network mostly used by breastfeeding mothers in Korogocho informal settlement. Purposive and simple random sampling techniques were used to select 100 mothers living in Korogocho Slum and attending Korogocho Health Centre. The study used a descriptive research design and collected both qualitative and quantitative data. Questionnaire and interview guide were the data collection instruments used by the study. Descriptive statistics, including frequencies, percentages, means, standard deviation, and median were used in the analysis of data with the aid of the Statistical Package for the Social Sciences (SPSS), version 23. The study revealed that interpersonal communication networks influenced EBF, that mothers joined interpersonal networks in order to be enlightened on EBF, and that the most used networks were the health officers and community health workers. The study’s recommendations included the need to empower and train family and friends in order to create a formal communication network, and the need to empower and train more Community health workers so that they can reach the mothers who do not often attend health clinics. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3897 Files in this item: 1
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Muhoza, Rachel Sematumba (Daystar University, School of Arts and Humanities, October , 2021)[more][less]
Abstract: Gender Based Violence (GBV) is a widespread global problem affecting all gender and in particular women from all sectors and backgrounds. Various approaches in response to GBV, have been employed; however, the problem persists. Without evaluation of these approaches, the problem is bound to continue. The purpose of this study was to analyze the effectiveness of the strategies used by the United Nations Population Funds in response to gender-based violence in Goma. The study was based on three objectives, namely, to determine the nature of GBV experienced and reported by women and girls in Goma, assessing the strategies used by the United Nations population funds (UNFPA), raising awareness of GBV and analyze the effectiveness of the strategies employed by UNFPA in dealing with GBV in Goma, DRC. It employed a combination of descriptive and explanatory study designs, employing qualitative methods. The study sampled 48 respondents, the data was analyzed qualitatively guided by the research objectives and presented in narrative form. The findings show that many of the women experienced all sorts of violence such as physical violence and psychological abuse. The findings strategies used by UNFPA to raise awareness were psychological and therapy healing, women empowerment, socio-economic autonomy, and reinforcement of laws and media campaigns. The study also found that although strategies used by UNFPA were successful to some extent, they failed to address traumas for all, health issues, unwanted pregnancies, unsafe abortions, rejection and divorce, Human Immunodeficiency Virus (HIV), and death. This study recommends that war survivors should be counselled before being assimilated within the community. Future study should be done on effects of sexual violence on men and boys in the DRC. Description: MASTER OF ARTS in Diplomacy, Development, and International Security URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3896 Files in this item: 1
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Ondeng’, Patricia Terer (Daystar University, School of Communication. Nairobi, October , 2021)[more][less]
Abstract: Strategic communication and stakeholder communication strategies aligns the general communications of the organization with the business strategy of the company for purposes of enhancing customer satisfaction. The airlines in Kenya have not effectively identified the stakeholder communication strategies hence affecting their customer satisfaction. Using the case of FLY540, this study sought to establish how customer satisfaction is influenced by strategic stakeholder communication, assess the influence of management communicaton strategy framework, and determine the influence of strategic communication culture on customer satisfaction at FLY 540. The study targeted customers and 164 management staff who included senior management, middle-level management and supervisory level staff in Nairobi while an in-depth interview was administered to four managers. The study employed stratified random sampling method and collected data through a questionnaire and an interview guide. The data gathered was analysed using SPSS v.21.0 and presented in the form of charts, tables and frequency distributions. The qualitative data was analyzed through content analysis and presented in prose form. The findings showed that current communication strategy framework determined the quality of information communicated to the customers and in turn customer satisfaction. The study recommended that every organization should have a communication strategy framework that is audience specific and at the same time ensure that the stakeholders are involved in the issues affecting them. In addition every organization should have a management communicaton strategy framework that provides relevant information to the stakeholders in a timely manner and must embrace embraces cultural diversity among the employees. Further studies could focus on the role of strategic stakeholder communication service delivery in the public sector. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3895 Files in this item: 1
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Muiru, Paul Njuguna (Daystar University, School of Communication. Nairobi, October , 2021)[more][less]
Abstract: The media plays an increasingly important role in how the military conducts warfare. There have been reports of failure by military to appropriately integrate and coordinate with media leading to the compromise of national security, operational security, and the deterioration of public trust and confidence because of how media frames military operations. This study's main purpose was to establish how newspapers in Kenya covered and framed the military Operation Linda Nchi. Specifically, the study sought to find the dominant and prominent images of Operation Linda Nchi as framed by Kenya newspapers (Daily Nation, The Standard, The Star and East African), establish the types of frames used in imaging Operation Linda Nchi by the media, establish trends in the framing of Operation Linda Nchi in the media over the period of five months and finally determine the frequency of Operation Linda Nchi stories in each of the newspapers during the period of study. The study utilized framing theory and agenda setting theories. Content analysis, a method used to describe communication content in a quantitative or numerical form, was used in this study with a coding sheet as data collection instrument. A total of 503 articles in all the selected newspapers mentioned Operation Linda Nchi. The findings showed that the military operation was constructed disparately by different newspaper articles. Going to war with al-Shabaab was framed as a win by Kenyan military. Al-Shabaab was presented as a violent group and threat to Kenya. Besides, the sheer volume of coverage devoted to Operation Linda Nchi and some newspaper articles were more likely to use the military conflict and violence of war frame; others emphasized the rebuilding of Somalia frame. The study concludes that articles with conflict frames contain more interventionism and less strategic framing, more journalistic intervention in quality newspapers and less substantive news stories. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3894 Files in this item: 1
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Kipkemoi, Moreen (Daystar University, School of Human and Social Sciences, Nairobi., October , 2021)[more][less]
Abstract: The purpose of this study was to assess the role of monitoring and evaluation (M&E) in implementing e-government in Kenya. The study was objectively focused on to establish the extent to which M&E was adopted, the role of M&E in the implementation of e- government, the capacity the ministry had in monitoring and evaluating e-government, and the effectiveness of M&E in the implementation of e-government in Kenya. The study adopted descriptive survey design. The study carried out a census where all the 46 members of the target population were included in the study. Primary data was collected by use of questionnaires and interview schedules. The analysis included both descriptive and inferential statistics. Simple regression, t-test and the analysis of variance (ANOVA) were used to determine the relationship between the variables. The study found that performance indicators, the logical framework approach, theory-based evaluation, and rapid appraisal methods were the tools used to measure and evaluate e-government. It was also established that M&E was used in tracking of the project progress. The study further found that M&E was effective in the implementation of e-government. This was at a mean of 2.50 and standard deviation 0.86. The study therefore concluded that the adoption of M&E, capacity to carry out M&E, and the effectiveness of M&E had an influence on the outcome of e-government implementation. The study recommended that routine project monitoring should be undertaken, and the frequency of the monitoring should also be made clear. The study further recommended an analysis of the measures taken to address M&E in e-government to ascertain its adequacy. Evaluations must be designed to suit the desire of local needs to produce credible evaluation results Description: MASTER OF ARTS in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3893 Files in this item: 1
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Kibe, Peter Mwangi (Daystar University, School of Human and Social Sciences, Nairobi., October , 2021)[more][less]
Abstract: The purpose of this study was to establish the barriers to effective reporting of the sustainable development goals (SDGs) in Kenya, with the primary focus being environmental reporting using the National Environment Management Authority (NEMA) as a reference point. The objectives were to establish systems NEMA uses to report environmental issues, assess NEMA’s technical capacity for effective reporting of environmental statistics, determine challenges when reporting environmental statistics, and propose recommendations to enhance effective reporting of environmental statistics by NEMA. The study was anchored on accountability and sustainability theories. Descriptive design was adopted, and the study population was drawn from NEMA, State Department of Planning in Kenya, and the United Nations Environment Programme. Census sampling was used and 91 out of 98 respondents filled and returned self-administered questionnaires. Six key informants (KI) were interviewed by the principal researcher. Generated data was analyzed using the Statistical Package for the Social Sciences (SPSS), version 25. There was a positive significant moderate linear relationship between effective reporting of SDGs and NEMA’s institutional capacity, r = 0.263; p = 0.012; M&E Framework, r = 0.327; p = 0.002; environmental governance, r = 0.353; p = 0.001; enabling environment, r = 0.352; p = 0.001. The study concluded that organizations need enhanced technology for data acquisition, clear M&E structures, and continuous institutional capacity building to address changing reporting environment and policy needs. One of the study’s recommendation is that there needs to be bridging of existing knowledge gaps in the sector through research and partnership, organizational and individual capacity building, establishment of innovation/science centers, data driven governance, policy coherence, and environmental advocacy Description: MASTER OF ARTS in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3892 Files in this item: 1
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