Effect of Strategic Innovation on Competitive Advantage
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Date
2017
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
The International Journal Of Humanities & Social Studies
Abstract
The objective of the study was to establish the effect of strategic innovation on competitive advantage and the corresponding
hypothesis was formulated and tested. The study targeted 77 employees from Dimension Data, East Africa and 63 of them
responded. The study adopted a descriptive research design and data was collected through structured questionnaires and
analyzed using descriptive and inferential statistics by the help of SPSS Version 21. Research findings from the test of
hypothesis established that strategic innovation had positive effect on competitive advantage in Dimension Data East Africa
ICT Company in Nairobi County, Kenya. The study findings supported the Resource-Based View (RBV) Theory and
Christensen’s Disruptive Theory of Innovation which explain the strategic innovation – competitive advantage link.
Description
Keywords
Strategic Innovation, Competitive advantage, ICT Company, Christensen’s Theory of Disruption, Resource- Based View (RBV) Theory
Citation
Mathu, H., & Kyongo, J.K. (2017). Effect of Strategic innovation on competitive advantage. The International Journal of Humanities and Social Studies, 5(6), 84-88.