Organisation as Communication: An Exploration of the Communicative Constitution of Chamas in Kenya

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Date

2018-05

Journal Title

Journal ISSN

Volume Title

Publisher

Daystar University, School of Communication

Abstract

This is a study in Organisational Communication, which explores how communication constitutes the Chama, a popular form of organising in Kenya, and in many African countries. In Kenya, figures suggest that up to one in three Kenyans belong to at least one Chama. Despite this prevalence of Chamas in society, they have not been studied as organisations, and more specifically, they have not been studied from a communication perspective. The problem explored in this study was how communication constitutes the Chama, a non-formal organisation. This was an interpretive study using a case study design, and a comparative case study type. Four purposively selected Chamas were studied between May 2017 and November 2017. This involved two in-depth interviews with two leaders from each Chama and four focus group discussions. In addition, I wrote extensive reflections on a blog, based on observations of three Chama meetings for each Chama. This study used McPhee and Zaug’s Four Flows, a theory of communicative constitution, as a theoretical framework to explore how communication constitutes the Chama. The findings hold the theory of communicative constitution as explicated in FF, but demonstrates specifics of how it applies to Chamas. This study adds to the body of knowledge the Intangible Social Fabric, which emerged from the findings as a special flow. It facilitates the Four Flows discussed in theory in order to weave a firm Chama. The study concluded that not only are Chamas organisations, which are constituted through communication, but that they also present a surface for theorising the Communicative Constitution of African organisation. The study recommended that the intangible social fabric be identified and cultivated in any organisation, as it proves the fecundity of communication in birthing strong organisation. Key words: Chamas, organisations, Communicative Constitution, Four Flows, Intangible Social Fabric.

Description

Doctor of Philosophy in Communication

Keywords

Communicative Constitution, Chamas

Citation

Organisation as Communication: An Exploration of the Communicative Constitution of Chamas in Kenya. Daystar University, School of Communication. Nairobi