Journal Articles: Recent submissions
Now showing items 1-5 of 5
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Komen, Leah Jerop (Journal of Development and Communication Studies, June , 2017)
[more][less]Abstract: The integration of mobile phones into social life has attracted divergent views on its technosocial capacities for social transformations especially its disruption on the integrity of space and time. While celebrated as a technology that liberates users from the constraints of time and place, it is equally reviled for the defilement of place or space and face to face social encounters (copresence). This paper discusses the influence of mobile telephony on social interactions with specific focus on conversations around copresence in Marakwet. Through ethnographic interviews and observational notes, the paper argues for the need to study mobile telephony as a social assemblage. Drawing from Delanda’s (2006) version of assemblage theory, the researcher finds that copresent encounters has changed the way time and place is conceptualised, with distinctions between private and public places blurred and transformation of social interaction evidenced. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3039 Files in this item: 1
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Obonyo, Levi; Owilla, Hesbon Hansen (Worlds of Journalism Study, 2017)
[more][less]Abstract: Kenya boasts one of the vibrant media markets by the standards of East Africa. According to the Media Council of Kenya, there are about 3000 journalists operating in the country and who are registered with the statutory media regulating body. The number of journalists listed by the Media Council includes those who work for the media houses on a full time basis, correspondents, stringers or freelancers, and also students at the nation’s media schools. In order to appreciate the kind of journalist working in the Kenyan media it is helpful to first consider the Kenyan media landscape. There is almost an even spread of radio in the urban and in the rural, even if the urban may appear to have more stations. The majority of the media established in the city are the traditional ones: print, television, and radio. Most of these urban-based legacy media target the entire country and largely operate in either of the national languages of Kiswahili and English. The country has four national newspapers: Nation, Standard, Star and People, all published in English. The last regular daily publication is the Kiswahili language newspaper, Taifa Leo, a sister publication to the largest circulating newspaper URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3038 Files in this item: 1
Journalists in Kenya.pdf (394.7Kb) -
Njoya, Wandia (Ufahamu: A Journal of African Studies, 2018)
[more][less]URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3006 Files in this item: 1
Curriculum Reforms in Kenya.pdf (106.6Kb) -
Njoroge, Carol; Obonyo, Levy (International Journal of Communications and Public Relations, 2017)
[more][less]Abstract: Purpose: The purpose of the study was to establish the influence of PR strategies on the success of CEO‟s image in selected organizationsin Kenya Methodology: The current research adopted both quantitative and qualitative approach (mixed method) using the survey research design. The researcher used questionnaires and interviews. The entire population in this research was all corporate companies that have participated in the COYA awards in the last five years. However, the sample population in this study was selected Public Relations departments and selected CEOs whose organizations had successfully been recognized as either top- ranking or bottom ranking the COYA annual awards in the last five years. The sampling approach that was used in this study is non-probability sampling, and the researcher used purposive sampling.The process of data analysis included organizing, analyzing and summarizing all the findings. Quantitative data was analyzed by the use descriptive statistics and presented in form of frequency tables, charts, and graph. Results: Results indicate that the majority of respondents strongly agreed with the statement that the PR department is involved in training the CEO in public speaking skills to mould his image(46% ), that the PR deprtment is involved in training the CEO in non verbal skills to mold his image to the public(43%), that CEO is consitently trained on interpersonal interaction( 44%), that the CEO is coached on the communication words to boost his image to the public(44%). Results further indicate that a majority of respondents strongly agreed with the statament that the PR department helps the CEO to select venues and props before addressing the public(58%), that the PR department shapes the CEO media and public appearances (63%) and that the PR department trains the CEO in corporate dressing and image marketing. Recommendations: The study recommends that since there seems to be a positive relationship between organization performance and the CEOs positive image, then PR departments and CEOs should seriously emphasize on the important role of PR department in shaping the CEOs image. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2999 Files in this item: 1
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Njoroge, Carol; Obonyo, Levy (Influence of PR Strategies on the success of CEO’s image in selected organizations in Kenya By Carol Njoroge and Levy Obonyo. International Journal of Communication and Public Relations, 2017)
[more][less]Abstract: The purpose of the study was to establish the influence of PR strategies on the success of CEO’s image in selected organizations in Kenya Methodology: The current research adopted both quantitative and qualitative approach (mixed method) using the survey research design. The researcher used questionnaires and interviews. The entire population in this research was all corporate companies that have participated in the COYA awards in the last five years. However, the sample population in this study was selected Public Relations departments and selected CEOs whose organizations had successfully been recognized as either top- ranking or bottom ranking the COYA annual awards in the last five years. The sampling approach that was used in this study is non-probability sampling, and the researcher used purposive sampling.The process of data analysis included organizing, analyzing and summarizing all the findings. Quantitative data was analyzed by the use descriptive statistics and presented in form of frequency tables, charts, and graph. Results: Results indicate that the majority of respondents strongly agreed with the statement that the PR department is involved in training the CEO in public speaking skills to mold his image(46% ), that the PR department is involved in training the CEO in non verbal skills to mold his image to the public(43%), that CEO is consistently trained on interpersonal interaction( 44%), that the CEO is coached on the communication words to boost his image to the public(44%). Results further indicate that a majority of respondents strongly agreed with the statement that the PR department helps the CEO to select venues and props before addressing the public(58%), that the PR department shapes the CEO media and public appearances (63%) and that the PR department trains the CEO in corporate dressing and image marketing. Recommendations: The study recommends that since there seems to be a positive relationship between organization performance and the CEOs positive image, then PR departments and CEOs should seriously emphasize on the important role of PR department in shaping the CEOs image. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2989 Files in this item: 1
Now showing items 1-5 of 5