Browsing Journal Articles by Author "Gachunga, Hazel"
Now showing items 1-3 of 3
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Keino, Dinah Chebet; Gachunga, Hazel; Ogollah, Kennedy (The Strategic Journal of Business & Change Management, 2016)[more][less]
Abstract: Organizations both depend on a high degree of employee commitment to their corporate brand and expect a high degree of employee commitment as a result of their corporate brand. The effect of recruitment on employer branding is one of the latest trends and strategies adopted by many organisations so as to remain competive. This study sought to establish the effect of recruitment employed by the licensed mobile firms in the telecommunication sector in Kenya with the aimed of promoting employer branding. The study established the relationship that exists between recruitment and employer branding on selection, hiring process, sourcing and screening in the mobile telecommunication sector. The study used a descriptive design. Data was collected using a structured self-administered questionnaire. The questionnaire was administered to all the four firms identified and the target population was all the top, middle and lower level managers totaling to three hundred and ninety (390). To ascertain the validity and reliability of questionnaire, a pre-test and pilot survey was conducted. Data analysis involved statistical computations for averages, percentages, coefficient of correlation and multiple logistic regression analysis. Statistical computer software (SPSS and Ms Excel) were used in data analysis. The study found that recruitment factors such as selection, hiring process, sourcing and screening have positive and significant effect on employer branding. The study recommended adoption of a written procedure on employee recruitment by all mobile telecommunication companies. Recruitment process should also be transparent in the organization. This will boost the employer branding URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3625 Files in this item: 1
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Keino, Dinah Chebet; Gachunga, Hazel; Ogollah, Kennedy (Human Resource and Leadership Journal, 2017)[more][less]
Abstract: Purpose: The purpose of the study was to establish the effect of reward on employer branding in the mobile telecommunication sector in Kenya. Methodology: The study used descriptive design. The data collection instrument used was questionnaire. Census study method was used. The target population was only the top, middle and lower level managers in the mobile telecommunication sector totaling to three hundred and ninety (390). A pre-test and pilot survey was conducted. Data analysis involved statistical computations for averages, percentages, and correlation and regression analysis. Statistical computer software (SPSS) was used in data analysis. Analyzed data was presented using tables, charts and graphs. Results: Results revealed that in most of the mobile telecommunication companies in Kenya employees were stimulated by Salary, benefit and allowances to apply for the job. The results of the study also showed that Bonus, pension pay and promotions have great impact on the success of the organization and may influence retention in the mobile telecommunication companies in Kenya. The results further showed that exists a benefit scheme policy in the mobile telecommunication sector in Kenya, this implies that majority of the telecommunication companies have enrolled their employees to the benefit scheme. Unique Contribution to Theory, Practice and Policy: The study recommended Mobile telecommunication sector in Kenya to introduce annual salary reviews, housing and commuter allowances to motivate their employees and boost the employee branding URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3630 Files in this item: 1
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Keino, Dinah Chebet; Gachunga, Hazel; Ogollah, Kennedy (Human Resource and Leadership Journal, 2017)[more][less]
Abstract: Purpose: The purpose of the study was to establish the effect of organizational culture on employer branding in the mobile telecommunication sector in Kenya. Methodology: The study used descriptive design. The data collection instrument used was questionnaire. Census study method was used. The target population was only the top, middle and lower level managers in the mobile telecommunication sector totaling to three hundred and ninety (390). A pre-test and pilot survey was conducted. Data analysis involved statistical computations for averages, percentages, and correlation and regression analysis. Statistical computer software (SPSS) was used in data analysis. Analyzed data was presented using tables, charts and graphs. Results: Results revealed that in most telecommunication companies in Kenya employee’s work as a team, rather than hierarchy. The results also revealed that in most Mobile telecommunication companies in Kenya people are viewed as an important source of competitive advantage. The results also revealed that most telecommunication companies in Kenya have consistent core values. The results also showed that majority agreed with the statement that Work is organized so that each person can see the relationship between his or her job and the goals of the organization Unique Contribution to Theory, Practice and Policy: The Mobile telecommunication sector in Kenya should have clear well communicated long term vision as well as formal and structured induction, orientation and familiarization process. The study also recommends that the mobile telecommunication companies in Kenya should enhance strategy fit culture, involve the employees in decision making and in addition, strive to maintain good working environment, flexible work schedule, and refreshing atmosphere which will boost employee’s morale and encourage team work. Finally, the findings should also be used in comparison with the performance of other companies like the manufacturing and academic institutions in kenya in relation to Human resource practices, organizational culture and employer branding. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3624 Files in this item: 1
Now showing items 1-3 of 3