Birindwa, Ndagano Alain(School Business and Economics, Daystar University, May , 2019)
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Abstract:
Family businesses are an important global pillar which has shaped business landscape. It has been a source of employment, income generation and wealth creation for centuries. This study sought to establish the effects of strategic factors on business performance of small-scale family businesses (SSFBs). The objectives of the study were; to identify strategic factors that influence small-scale family businesses performance, to find out how small scale family businesses measure performance and to investigate the extent to which strategic factors affect performance of small-scale family businesses. Descriptive statistical tools helped in describing data and determining the respondents‟ degree of agreement with various statements. The study was conducted in Goma town in the Republic Democratic of Congo. The research collected primary data from managers of SSFBs companies in Goma using questionnaires and were then analyzed using Statistical Package for Social Sciences (SPSS 22.0.0.0). Using business and family dimensions as indicators, the study found that 66.6% of small scale family businesses used appropriate skills as a strategic factor to enhance performance. The findings also showed that culture and traditions affected business performance at 50.8%. This findings show that firm culture and tradition did not have a significant impact on business performance for SSFBs in Goma. The study recommends that for small scale family businesses to enhance performance, the owners of SSFBs need to share their vision with employees because a shared vision not only strengthens the company but also unites family members.
